Company:
Salad Ventures
Deliverable:
UI/UX Updates for GuildOS v2.0
Role:
Product Designer (UX Strategy, Research, Visual Design)
Timeframe:
4 months
Overview
Overhauled the UX and visual design of GuildOS — a Web3 ops platform powering the backend of play-to-earn (P2E) gaming guilds in the GameFi space.
Improved platform usability and navigation, introduced new features, and helped Salad Ventures scale the product to support over 200 guilds.
What’s GameFi?
What’s a Guild?
In the world of play-to-earn (P2E) gaming, players earn crypto for in-game achievements. Enter “guilds” — individuals or organisations that loan game assets to players (aka “scholars”), who play and earn on their behalf. Everyone gets a share of the rewards (in the form of tokens that can be converted into real money). This whole setup is called GameFi — where gaming meets financial rewards.
That’s where GuildOS comes in — a secure Web3 platform built by Salad Ventures to help guilds run their operations smoothly, from managing scholar accounts and wallets to payroll and performance tracking, all from one dashboard.
The Opportunity
GuildOS v1.0 had traction, but it needed polish. With new guilds emerging rapidly, the platform had to scale quickly, improve its usability, and sharpen its look. I was brought in as part of the GuildOS product team (2 designers, 3 engineers) to overhaul the UX and visual design, improve guild/user onboarding, streamline day-to-day workflows, introduce community-requested features like scholar tracking and smarter payroll, and build a structured, scalable design system to support future growth.
What We Did
01 // User Research & Strategy
We reviewed feedback from existing users and conducted interviews with current and potential guild owners to understand pain points and workflows. This helped us prioritise improvements and align planned features with real needs.
02 // UX Overhaul & UI Refresh
Working closely with product, engineering, and marketing, we redesigned the dashboard, rolled out new performance tracking and payroll features, and introduced a structured design system (colours, typography, layout) to modernise the overall experience.
03 // Staying Agile
With a timeline to meet and weekly shifting priorities, we kept our process flexible. Clear, ongoing communication helped us stay aligned and deliver updates consistently, even as requirements evolved.
Key Upgrades in GuildOS v2.0
Dashboard Revamp: Cleaner visualisations to enable guild owners to better monitor top-line metrics (total scholars; daily earnings, claims, and payouts).
New Leaderboard & Performance Pages: Built-in real-time game data for live tracking of individual scholar’s progress.
Salary Schemes Feature: A new flexible payroll tool enabling guild owners to automate payouts using fixed/percentage-based rules.
Full UI Refresh: A unified interface with consistent components, layouts, and visual language for a cohesive, engaging look and feel.
Outcomes & Impact
Post-v2.0, GuildOS onboarded 500+ users and 210 gaming guilds. Overall customer satisfaction scores (CSAT) climbed from 3.0 to 4.2 (out of 5).
32% increase in platform engagement (as measured by CTR on high-value pages) and 20% faster decision-making due to clearer dashboards.
New features saw strong adoption: 60%+ of users used Leaderboard and Performance tools daily. Payroll CSAT rose from 2.2 to 4.3.
The upgraded platform enabled the Salad Ventures team to confidently demo the product at 15+ events, gaining new users with a 32% activation rate.
Bonus win: The redesign not only strengthened brand trust but also brought structure to internal processes, making future builds and updates easier to plan and deliver.
Key Takeaways
Sharing edge cases and error validation screens during design-dev handoff made a noticeable difference, giving engineers better context, reducing back-and-forth, and making collaboration feel smoother and more aligned.